Shane Carroll // Senior Creative, Writer, Editor, and Digital MarketerWorkAboutContact

Mobil | Industrial Lubricants awareness

The world of industrial lubricants is one of precision, performance, and productivity. Not to mention discerning customers and fierce competition for their business.

I wrote banner ads, brochures, eDMs, landing pages, social media content, and case studies for markets across Southeast Asia, India, and Australia — helping Mobil to convince specific audience personas about its products and services.

Client: ExxonMobil
Agency: RAPP Singapore

Sample banner ads:

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Sample brochures:

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